Destination

Explore the Shores of Deira

“Historically, Deira was once the commercial center of Dubai. Over the years, the area has built upon its roots and now offers both overhead and underground metro tracks for easy connectivity to the rest of the city, as well as a number of shopping malls – including The City Centre Deira Shopping Mall and Nesto Hypermarket Burj Nahar Mall) and modern commercial towers and buildings.

The Dubai neighbourhood is also particularly suited to those visiting the emirate for short- or long-term stays, whether for business or leisure, as it is only 17 minutes away from Dubai International Airport and situated in close proximity to a number of business districts and famous landmarks and attractions that include Shindagha Heritage Village, Gold Souk, Spice Market and, of course, Dubai Creek.

Deira is also home to an exciting new development project by Ithra Dubai – an enhanced Waterfront aimed to improve the quality of life for the neighbourhoods residents and visitors. Home to residential towers, hotels, diverse leisure destinations and a private marina, Deira Waterfront is set to become the area’s crown jewel.

The Deira Waterfront forms part of the Deira Enrichment Project – an ambitious task that will see 700+ shops, 40+ restaurants, 4 neighbourhood parks, kids play areas, 8 swimming pools, gyms and 721,182 sq ft. of office space and much more being added to vibrant district.”

Must-see Local Attractions

Palm Jumeirah

You can’t visit Dubai and not explore Palm Jumeirah, the iconic man-made island shaped like a palm tree when viewed from above. Besides being an engineering marvel, the artificial archipelagos are also home to a number of top luxury resorts, fantastic fine dining options and more than 80 restaurants, lounges and attractions at The Pointe.

Sheikh Mohammed Centre for Cultural Understanding (SMCCU)

Learn about Dubai’s culture and customs of both past and present when the SMCCU and gain a greater appreciation for the emirate. Visitors can participate in a range of activities, including Arabic classes, heritage tours and guided mosque visits.

Ski Dubai

It might not get very cold in the UAE, but that doesn’t mean you can’t have an unforgettable adventure in the snow. Enjoy a variety of activities at Ski Dubai that includes skiing, snowboarding, meeting penguins, ziplining and chairlift rides.

Souk Madinat Jumeirah

Explore an Arabian bazaar that offers incredible finds in every corner. From spices and slippers to locally made jewelry, you’re sure to leave this market many shopping bags.

Wild Wadi Waterpark

Enjoy an aquatic adventure at Dubai’s iconic waterpark, comprising 30 child-friendly rides and attractions that are sure to be a treat for the whole family.